Business Strategy

Fatal Flaws of the Funnel: Why B2B Manufacturers Must Take a People-Centered Approach to Sales & Marketing?

For modern B2B sellers, the traditional funnel model is flawed. Learn how to forget the funnel and take a people-centered approach to sales & marketing.

A funnel is thrown into a trash bin

Kula Partners Releases Synchrostack: the Integration Platform that Connects WooCommerce to Anything

Kula Partners announces the release of Synchrostack, a proprietary integration platform which helps businesses using WooCommerce—the most popular ecommerce platform on the web—connect ecommerce with their entire tech stack.

Synchrostack Logo

Designing Manufacturing Websites for Everyone & Avoiding Accessibility Lawsuits

Do you know if your manufacturing website can be easily accessed by someone with a disability? Learn how to better serve your customers and avoid accessibility lawsuits.

Blind person using computer with braille keyboard

The QSP Trap & How Manufacturers Can Achieve Effective Brand Differentiation

Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.

Zebra herd waiting on the bank of the Mara river, Kenya

21 Tips for Creating a High-Performing International Manufacturing Website

International manufacturers face a number of unique challenges online. Learn 21 tips to help your manufacturing website succeed.

tips for international manufacturing websites

Top Manufacturing Executives Talk Digital Transformation on New Marketing Podcast

Kula Partners has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.

Kula-Ring-banner

Improving Distributor/Dealer Accountability

Manufacturing marketers working with a distributor or dealer network face unique challenges. Among them is that sinking feeling of frustration we can have as marketers when we know we’re generating leads, but we’re unsure of how they’re being managed after we send them into the dealer network.

Distributor network

Account Based Marketing (ABM): A Primer

Account Based Marketing is a powerful strategy for capturing high-value leads and nurturing them into customers. Discover why ABM is such a hot marketing topic this year.

abm-primer

4 Ways to Make Business Development Strategies More Human

Ditch the cookie-cutter approach to business development! See why making your strategy more human will attract and nurture leads more effectively, and help you win more customers than ever.

Good design considers the experience of the user

From the auto industry to the digital world, learn why it’s so important to consider design conventions when building your website here.

Coming up with ideas for web design on paper
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